Happy 30th birthday to Paula's Choice - the brand that Minh Xu has loved since the early days of skincare with the national product BHA 2% . This "national" product that has made Paula's Choice famous worldwide is truly a "true love" for oily skin and skin prone to clogging, thanks to its ability to deeply clean pores, reduce blackheads and effectively control oil with 2% Salicylic Acid.
30 years ago, Paula Begoun dared to say “no” to false advertising in the cosmetics industry. She bravely pioneered, building a brand based on honesty and science, instead of empty promises. Since then, Paula’s Choice has always brought products that are thoroughly researched, transparent about ingredients and proven effectiveness.
@minhxu88 Gruuuuuu …okey????? Gruuuuu… #minhxu #paulaschoice ♬ Background music - Minh Xu
The Message Behind the Brand
More than a cosmetics brand, Paula's Choice is an affirmation: sustainable beauty comes from knowledge and understanding of the skin. Each product is not only a solution, but also a lesson in how to properly care for yourself.
Thanks to products like BHA 2%, Minh Xu has learned to listen and understand her skin better. Congratulations on 30 years of meaningful journey of Paula's Choice! Hopefully the brand will continue to inspire and bring true beauty values to women all over the world.
